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Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.: 465  Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual.: 661, 672 
Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement: advert or ad for short.
Commercial ads often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees or shareholders that a company is viable or successful.
Modern advertising originated with the techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, considered the founder of modern, "Madison Avenue" advertising.Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion. Advertising's projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% on outdoor and 4.3% on radio. Internationally, the largest ("Big Five") advertising agency groups are Dentsu, Interpublic, Omnicom, Publicis, and WPP.In Latin, advertere means "to turn towards".

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  1. townfanjon

    That new advert ..............

    Jezzzz that new flashing advert is right getting on my t*ts
  2. L

    Looking for Gas Safe Engineer / Plumber to Join our New team in NORTH LONDON EN1

    Hi, Im looking for a plumber / Gas safe engineer to join Delta Plumbing Ltd in North London, Enfield. We are looking for a competent engineer with good experience of boiler faults, installations, services etc. Official advert on reed. Salary ranging from £33,000 - £37,500 depending on...
  3. B

    toolstation advert

    selina posted this up on FB pmsl https://www.************/video.php?v=10202673283551939&set=vb.1793859185&type=2&theater
  4. Z

    Advert in the Liverpool echo tomorrow

    Wanted 4 decent defenders, apply in writing to Brendan Rodgers Liverpool football club.
  5. N

    Funniest ebay advert in ages

    The listing has ended but make sure your bladders empty if your getting on before reading....:) http://pages.ebay.com/link/?nav=item.view&id=221413721972&alt=web
  6. B

    old bg advert 1980s

    before magnacleans circa 1980 BMhttp://www.youtube.com/watch?v=JNwK2g5-aV4
  7. R

    New British gas advert

    Made me chuckle.. British Gas Rampage - YouTube
  8. Neil T

    Waste pipe protector

    i have a job coming up where i need to run a waste pipe from a basin through a busy clothing warehouse and i need to protect the pipe from being damaged and causing any water damage to the clothing. i have thought about using some sort of caging or even a length of drain pipe along it but it has...
  9. clarky101

    Saniflo advert

    Just love it...click ya fingers basement becomes a kitchen, click ya fingers a shower room is instant....smug git in his bib n brace... preferred it when Bob Geldolf and reverend Bono clicked there fingers an someone died.....hopefully the smug git...
  10. S

    Remove dirt or prevent

    Met with somebody from Spirotech today. They gave me the spiel on the MB2 and MB3 (going too try an MB3 tomorrow). But something I found interesting and the more I think about it he could be right,. Just after your opinions. He demonstrated an aerator which seemed to work. The thinking behind it...
  11. P

    Funny advert Richard!

    2 days giving leaflets to plumbers at Toolshow - Manchester - StarNow.co.uk All non bimbo's may not apply! Love it... :lol:
  12. O

    New british gas tv advert

    Just seen the new british gas tv add ! The one with the a team music ! Just wondering if your customers are over the moon when you give the boiler case a bang with your elbow to close it ?
  13. Z

    Local radio advert

    Advertising brand new a rated valiant boiler plus 8 years parts and labour warranty, supplied and fitted for 995!!!! How there making money is beyond me!
  14. S

    Response from advert for work

    Sent from my iPhone Begin forwarded message: From: Alex Berry <[email protected]> Date: 1 March 2012 19:37:43 GMT To: Safe Gas Install Ltd. <[email protected]> Subject: Re: Sub contractor Hi Stan, Please see my prior message below the work has been booked. I do not...
  15. S

    new advert on telly

    anyone seen the new advert for a boiler install shows a 28i junior lol with a 10 yr guarentee £17 a month thats £200 a yr so over 10 yrs thats £2000 plus whatever else you have to pay ,no doubt you have to pay for the boiler on top wish it was that easy ,lol
  16. B

    B & Q advert

    Anyone else just see that B & Q advert on Channel 4 in the middle of Location, Location,Location ? It mentioned something about climate control & then showed an "in line" towel rail Drayton type TRV stuck on the end of a standard rad with a bent brass FI to achieve the 90 degree angle. Looked...
  17. C

    Ebay advert for a Ford Focus

    This guy is selling a car, starts off normal then descends into something quite funny.. 2001 FORD FOCUS GHIA 1.8 Zetec Very Clean Interior | eBay
  18. J

    combi to combi £800 fitted

    This advert has been in our local newspaper for a few weeks now It surely can't be done for these prices.
  19. K

    Yellow pages advert or not ?

    It is the time of year again, when Im pestered out on the road and at home from Yellow pages. I always try and remember to ask where the enquiry comes from but normally to busy to ask. In the old days I used to pay about £ 120 to be in the Corgi section for a basic advert, they now want £...
  20. A

    New Plumbers Mate Advert

    I did have an advert on Ebay and was lucky enough to have it on there for 10 days, once it expired i relisted it and it was removed straight away, rules are rules but I wasn't hurting anyone. I have placed an ad on Gumtree as their rules seem to be a bit more relaxed. Obviously my ad will only...
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