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I found out tonight that my website is on page 2 of the Google search results.
It used to be very high on page 1, 2nd real website at one point (not paid ad) and I got plenty of work from it. Last couple of weeks the Google work has dried up and I only found out today why that was.
Because of the success of my website results I cut back on my Google ads budget a couple of months ago and I think that may be why my 'free' rank has suffered.
Just putting this out there for any others who are in a similar situation, cut back your funds to Google ads and they don't just affect your paid ads. I suppose Google will justify it by saying that there are less links to the website because the paid ad is displayed less, but whichever way you look at it, it's pretty obvious that 'free' Google results are directly affected by how much you pay them regardless of the relevance of the search query.
To test, I'm going to increase my daily Google ads budget and not touch any other online presence to see if my ranking improves.
Work's still ticking over but I'd like to be busier so it will be interesting to see if this works - and how much it costs.
It used to be very high on page 1, 2nd real website at one point (not paid ad) and I got plenty of work from it. Last couple of weeks the Google work has dried up and I only found out today why that was.
Because of the success of my website results I cut back on my Google ads budget a couple of months ago and I think that may be why my 'free' rank has suffered.
Just putting this out there for any others who are in a similar situation, cut back your funds to Google ads and they don't just affect your paid ads. I suppose Google will justify it by saying that there are less links to the website because the paid ad is displayed less, but whichever way you look at it, it's pretty obvious that 'free' Google results are directly affected by how much you pay them regardless of the relevance of the search query.
To test, I'm going to increase my daily Google ads budget and not touch any other online presence to see if my ranking improves.
Work's still ticking over but I'd like to be busier so it will be interesting to see if this works - and how much it costs.