Why/ How are Baxi boilers so much cheaper than Worcester Bosch?

[Rob Mitchell]

Plumbfix are selling the Baxi duo tec 24 for £560 ex vat and the WB greenstar 25 SI £898 ex vat.
Baxi has 7 year warranty, WB 5 years.
Why are WB boilers so much more expensive?
After going to a couple of WB training days, I was really impressed. I've been telling customers that they're the best, but with the price difference, Im not sure.

 

[ShaunCorbs]

guess they buy them in pallet load where the wb are had when there needed

 

[Rickster123]

Which one is easier to sell to a customer? The Worcester. Because they immediately think its quality. (Wrongly in my opinion)

So basically you're paying for the name badge.

 

[gassafe]

It's like comparing a ford fiesta to a audi a3... Quality comes at a cost

 

[mountainman]

I think that Worcesters are rubbish for maintenance.

 

[Billy Bob Bob]

Baxi is a much better boiler than a Worcester just priced more realistically

 

[Sharp Point]

Worcester, vaillant are over priced crap!

The only German one I'll entertain for now......is Viessmann.

 

[Dave Newport]

Insure you fit magnaclean or similar for longevity and preclean the system or no boiler will last

 

[leethegasman]

Worcester sell to the customer via advertising and not to the installer in my area 9/10 quotes I do the customers know what boiler they won't and ask for Worcester so most of the selling is done for you.

 

[Click]

This is exactly the question I asked someone who was raving about Wustahs. I said so whats wrong with Baxi, name one thing. And he goes "They are simple and basic".
....since when that is a bad thing?

 

[Dave Newport]

Reality Intergas on reliability and performance out performs all and priced in between after 35 years in the business I have never seen a boiler this good

 

[ShaunCorbs]

Reality Intergas on reliability and performance out performs all and priced in between after 35 years in the business I have never seen a boiler this good

but it could be better tho like everything

 

[Rickster123]

This is exactly the question I asked someone who was raving about Wustahs. I said so whats wrong with Baxi, name one thing. And he goes "They are simple and basic".
....since when that is a bad thing?

I've been fitting baxi on a contract for a year, gotta say I love them!

 

[hammers4spanner]

Reality Intergas on reliability and performance out performs all and priced in between after 35 years in the business I have never seen a boiler this good

what are you smoking?

 

[Ray Stafford]

Plumbfix are selling the Baxi duo tec 24 for £560 ex vat and the WB greenstar 25 SI £898 ex vat.
Baxi has 7 year warranty, WB 5 years.
Why are WB boilers so much more expensive?
After going to a couple of WB training days, I was really impressed. I've been telling customers that they're the best, but with the price difference, Im not sure.

There are three parts to this answer.

Firstly, thats an outrageous price for the Worcester 25SI. Shop around.
Secondly, thats a cheap price on the Duotec - is the last of their pre-ErP stock? The WB will definitely be ErP
Third, rightly or wrongly, the WB is the premium boiler in the UK market. Lots of WB haters will come on and moan about it, but the simple fact is that they are BY FAR the most requested boiler and are utterly dominant in terms of market share - 50% ahead of their nearest rival (which isn't Baxi, btw). Baxi is firmly mid market, despite their aspirations.