I do not know of any regulatory standard that specifies that fittings have to be stamped to indicate they are lead free, but how would any installer, clerk of works or inspector know they are dealing with fittings which are listed in fittings and materials directory?
WRAS state the following in regard to fittings:
https://www.wras.co.uk/approvals/products_and_materials_directory/guide_to_materials_directory/
Hence, plumbers must have some way of making sure their fittings are fit for purpose:
….‘no material or substance, either alone or in combination with any other material or substance or with the contents of any water fitting of which it forms a part, which causes or is likely to cause contamination of water shall be used in the construction, installation, renewal, repair or replacement of any water fitting which conveys or receives, or may convey or receive, water supplied for domestic or food production purposes.’ ….
This issue also stands for brass fittings. In my part of the country we have soft water and this affects brass fittings (the zinc is leached out of the alloy making it porous), hence I make sure that the fittings I use (especially on the top of hot water cylinders, because dezincification is accelerated by heat) are DZR or Bronze (gun-metal) and are stamped as such with CR (corrosion resistant). It could be argued that non-DZR brass fittings, installed on hot water systems, may contaminate the water supply with zinc salt, hence this would contravene the above regulation.
The bottom line is that merchants may be legitimate in selling an unapproved fitting, valve or appliance, but the onus is on the plumber to select materials/appliances that are fit for purpose and compliant.