We have an Atag boiler. I wouldn't recommend them. Very few heating engineers are familiar with them, and they are quite different in wiring/control etc from other makes. (Eg AIUI the boiler modulation logic makes it unsuitable for use with S Plan or S Plan Plus systems; the way the weather compensator works is not explained well in the manuals; the BrainQ "intelligent" controller is far from intuitive to operate.) This makes it difficult to find someone willing and able to service/upgrade your system.
Even if you do get hold of an Atag-approved engineer, it's become obvious to me that a lot of them don't know what they are doing. Eg we just discovered that our system should have had a low loss header. The first two "Atag-approved" engineers who installed/serviced it didn't know this (even though I later discovered it was in the installation instructions). The next three names I was given by Atag either didn't cover my area or "didn't do" low loss headers. And of course when I finally found a local engineer who knew how to fit one, he had to spend hours on the phone to Atag having its wiring oddities explained to him.
We've just had so many similar problems with our Atag boiler over the last 3 years that I really wish I'd bought a more mainstream brand instead.