To be honest poorly worded advert or not the OP has been very very lucky to get any sort of compensation a year down the line. The OP can argue that their advert is misleading but in the real world we all know that nothing is free and you can guarantee that they will have legal people that will have gone all over the advert to make sure That it is watertight. If there is anything that I have learned from the legal system in the last two years its that a good solicitor can argue that black is white and often win. As previously commented above I think any of us would always recommend the customer gets three quotes and take the middle one. In this instance the OP has to make a quick decision which is often the case. that Doesn’t automatically put the company in the wrong, likewise it doesn’t put the customer in the wrong either. Communication in this game is absolutely paramount and having read the whole thread I would say neither party are really in the wrong. The company large print may be misleading but I would be positive that their small print will elaborate, caveat or explain. I guess the final question is why would the OP signup to such a “misleading“ quote when they clearly have an understanding of advertising legality?