[TD="align: left"]Hi Gordon
A couple of months ago, I interviewed a dozen successful small business owners, who all had one thing in common....
Despite the recession, they were all
growing
their businesses.
Whilst all around them, others were going bust!...
So what was their secret? I wanted to find out, so I could share it with you.
It quickly became obvious that there was one thing these successful businesses were doing, that their failing competitors weren't.
They all continued to invest in the key areas of their business, whilst their competitors stopped and 'battened down the hatches'.
The vast majority of business owners, when faced with a recession, decide to invest as little as possible in anything. They cut back on everything possible, from staff training to van servicing. They also stop all or most of their marketing.
Even in a strong economy, a business with a weak infrastructure and no marketing is going to struggle.
In a recession, that approach is business suicide!
Think about it - the majority of your competitors will be following the herd and cutting right back on their marketing activity. By doing just the opposite, your business will stand out from the crowd.
Now is a fantastic opportunity for you to position you and your business ahead of other heating engineers in your area, and here's why.
When times are hard, and money is tight, your potential customers are
actively searching
for the best possible value for their money. This means that you need YOUR message to stand out and convince people that you are the one to provide that service and value.
Your existing customers may be hurting financially too. They will be looking for better deals and for ways to reduce their outgoings. You need to make sure they don't go to a competitor or simply drop your service, thinking it will save them money.
This is definitely not the time to forget about your marketing.
The New Year will present some amazing opportunities. The months ahead will be a time of great change and those with the vision and courage to adapt to these changes, will get the rewards.
Those that adopt a 'siege mentality' will be in big trouble.
Talk soon,
Dan
Dan White - Gas Safe Marketing
PS. You don't have to be a marketing genius...just being better than your competitors will do. And if they are all hibernating for the winter, then that shouldn't be too hard!
T: 0800 612 5740
W:
www.gassafemarketing.co.uk
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