How Was It For You

[mountainman]

Well done Mike.

Your area must be different to mine, most people thought we were trying to sell them something and eyed us with suspicion.

 

[jtsplumbing]

Do you think that the response would have been different if we were still useing the CORGI Logo ?? Its still recognized more so than GS

 

[mountainman]

Do you think that the response would have been different if we were still useing the CORGI Logo ?? Its still recognized more so than GS

I do indeed.
When people (rarely) ask if I'm CORGI reg, I say yes then go on to say that it isn't called corgi anymore.
Brand familiarity is an incredibly important and valuable asset but of course government quangos don't seem to realise this.

 

[Masood]

I think it was the worst promoted safety campaign ever driven by an industry standard. Not taking anything away from you MM, or any other gsr who was out promoting it.

This is at Gas Safe themselves. The gsr mag doesn't always find its way to the guys at the coalface. For example, a company with a dozen gsr's on its books will only get ONE magazine, which'll go to the MD. Of that dozen 2, maybe 3, guys will go through the bother of logging into the gsr website and downloading the mag, and any updates to tb's.

For the amount of money piled into GasSafe, I don't think it's asking a lot for EVERY gsr to have had details of the campaign posted to their home address, a couple of full page ads, and even a tv campaign. I'm sure the large DIY chains could sponsor it!

Anyway, thank you Mountainman and Mike Jackson, and any other gsr out pushing this, thank you for getting up and bothering.

Shambolic doesn't even begin to describe Gas Safe's approach to what could have been a massive boost for gas safety awareness. Two months ago I contacted Gas Safe asking for promo material. No response. I called again, three times, and each time was told "I've sent a message to the marketing department, someone will call you". Finally, on my fifth attempt, I insisted on being put through to marketing. They claimed that they'd tried repeatedly to call me but the calls "just didn't go through". Funny, because nobody else had any problems.

Having finally got hold of someone, I was promised that they'd send some stuff out - leaflets, pens, fridge magnets, etc. Nothing. Nish, nada. Nothing has arrived at my door.

Meanwhile, I had arranged to put up a stand at my local B&Q (a superstore, so pretty high footfall). The manager now thinks I, and Gas Safe, are jokers for not following through on what was our campaign, that they had agreed to help us with.

Complete and utter joke. How will the public or retailers ever take us seriously when our industry governing body can't take the biggest campaign of the year seriously?