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New Logo - What do you think?

View the thread, titled "New Logo - What do you think?" which is posted in UK Plumbers Forums on UK Plumbers Forums.

Quick and dirty edit to give you an idea
Untitled.jpg
 
I'm thinking of this, but I might change the bottom text to the one on 2 above. What do you think?

ABH Logo1.jpg
 
The reason I made the larger text blue and the bottom red is it makes the plumbing and heating bit pop out more. With the ABH darker it draws the eye and over powers it.

Wouldn't use the typeface on sample 2. It's minging lol
 
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Thanks for the tips, I've replaced 'and' and darkened the bottom.

From the ones below, I'm thinking of going for the first one as the others are too light or dark.


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2 or 4

Best with the darker lettering

If it were me (just being picky) I would use less bold "ABH" (i.e. thinner lettering) to give more visibility to the plumbing and heating bit. There's a kind of design rule about the text to white space ratio you are supposed to keep below a certain percentage.
 
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This latest one is too wishy-washy for me .. original number 2 is good because its simple and doesn't have unnecessary bits of visual tat like flames and water drops. All you need to say is who you are and what you do .. What you do being slightly more important. but of even more importance is how do people contact you ... not a sign of a phone number on any of them.

still full marks for the concept! 8 )
 
This latest one is too wishy-washy for me .. original number 2 is good because its simple and doesn't have unnecessary bits of visual tat like flames and water drops. All you need to say is who you are and what you do .. What you do being slightly more important. but of even more importance is how do people contact you ... not a sign of a phone number on any of them.

still full marks for the concept! 8 )

I didn't like Number 2 because you have to look closely at it to read what it is and it looks more suited to an IT company.

Phone Numbers change, so I think its best to have that separate from the main logo.
 
Nope we need a bloody miracle. Asking thousands of plumbers to agree on something is a very tall order!

Lol, yeah. I think I've compromised enough. I'm going to go for 2 from the new ones, but make the water drop slightly darker to match the text a bit better.
 
Might go for this, or is the blue too dark?

View attachment 3940

Try cyan for the blue. Text looks all "squished" up, especially the plumbing and heating. The whole thing looks condensed and needs "opened" up. Stretch it slightly on your PC and you'll see what I mean.
Not a fan of the water droplets, been used by many and far too often. Better to have a shape, e.g swirl or something that is unique to you and stands out.
 
4 and 5 are the best, the others are a bit bunched and couldn't quite read "plumbing and heating", reading ABH they might think you're a mobile disco or something.
I voted for 4 with the drops as it says what you do but I originally thought 5,
and as system3 pointed out drops have been done before.
 
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